Street style is a 15-18 year thing that is now coming of age. With the advancement of Street style, it has now become a core in everyday culture; it has become a global trend, an unbelievably viral, instant, addictive aspect of fashion that has changed the ways in which fashion is made.
By definition, street style is a specific fashion style originating from the British fashion culture. It is a complete approach to fashion and includes styles, which differ from individuality (through clothes and accessories, individuals can make a statement and show a little bit of their inner personality) and not sternly focusing on current fashion trends.
Street style is considered a trend of the 20th and 21st century even though it has always existed and has always been part of human culture. However, it did not have any impact on fashion.
Africa is one of the unique continents when it comes to fashion. It is filled with numerous tribes; each with its distinct sense of style, creativity and taste.
Street Style is one of those influences, which is gaining ground in the African continent especially among its teeming youths. This article highlights the top African countries when it comes to street Style in Africa.
Johannesburg, South Africa
Johannesburg is one of the most popular cities in South Africa, during its Fashion Week, the runways showcase the city’s best designers who reveal their forecasts for the season’s trends to international media, audience and fashion wholesale buyers.
When Street Style in Africa is mentioned, the first country that comes to mind is South Africa. This can be attributed to the growing skateboarding and hip-hop influences mixed with the native cultures.
Africa’s developing role in the fashion world has always been a topic of discussion. One thing to always remember is that the continent has no shortage of style, from sunflower-hued suspenders to beautiful colored palazzo pants.
South African designer Nokana Mojapelo is the brains behind DOCC (Dreams of Conceptual Content), a Street style line heavily influenced by construction work. Mojapelo has collaborated with Nike and his 2017 STAFF ONLY collection sold out rapidly.
The fashion scene in Lagos is booming. Since the launch of Lagos Fashion Week in 2011, the city’s fashion industry has quickly grown to gain a reputation as Africa’s sartorial capital.
This major city of over 20 million people by some estimates is the largest commercial hub in Nigeria. Lagos has become a fashion house for West Africa, and indeed for the entire African continent. Lagos makes a very powerful argument for the right to be named the fashion capital of Africa. In recent years, the successes of the Lagos fashion scene have led to the inevitable introduction of significant events such as the Nigeria Fashion Week, African Fashion Week, and the MTN Lagos Fashion and Design Week. MTN of course is Africans largest telecom operator, and one of the greatest advantages of fashion partnerships is its reach.
Style in Lagos is colorful, fun and diverse. Lagosians love to stand out and push boundaries with their clothing choices, adopting the attitude that the bigger the statement, the better.
Recently, there has been a real renaissance of artistic and creative expression in Accra.
Ghanaian entrepreneur, Kulaperry, has big plans for his brand, Fear No Man, Launched few years ago and is set to take over the urban African fashion industry with its presence in 29 countries. It owes its success to social media marketing and branding. With a powerful logo that represents African heritage, the struggles we endure to achieve our dreams and meditation, the brand is speaking to all sorts of consumers.
Major African cities are gradually becoming internationally influential on the fashion scene, which is not to say however, that African inspired fashion has been non-influential in past years.
As far as Street style fashion is concerned, Nairobi has always been known as the “New New York” of Africa. Many Kenya-based designers have gained international recognition, like women’s’ wear brand Annual fashion events such as Festival For African Fashion and Arts (FAFA) and Swahili Fashion Week are also held thereby giving Nairobi ore international recognition I Street style Fashion.
Niamey is the capital and most populated city in Niger. The advance in African fashion is certainly not lost on Niamey. Niamey has played host several times for the International Festival of African Fashion (FIMA). This event is a means to unite African fashion and culture, and to promote the economic and social development of the continent. All manner of arts, crafts, and jewelry are promoted at this time. During the Festival, awards are given for the best young stylist and top model.
Sidi-Ahmed Seidnaly ( founder of the International Festival of African Fashion (FIMA). who has been working hard to promote African fashion around the world through his company, FIMA takes place every two years in Niger and brings in more than 2,000 attendees who check out emerging talents in African street style fashion and lesser-known African enterprises.
The city is bright with traditional Senegalese fashions, and the markets are filled with fashions blending African and European designs. To that effect, CNN noted that Dakar in Senegal had been named the Capital of Franco-African Fashion.
Colle Ardo Sow, one of the world’s top street style designers and a graduate of the Institute of Cut and Haute couture in Paris got her start in Dakar, Senegal. She was honored with the title “Reine de pagne tisse” meaning “Queen of loincloths” and is a central figure in Dakar’s fashion week.
Yet another important African capital city, Bamako brings its offerings to the African fashion scene. More than just linen and cloth, Bamako offers leather goods, sequins, jewelry and ornaments of rare gems and precious metals. Bamako is home to its very own fashion week.
Casablanca is the Paris-based label inspired by founder Charaf Tajer’s Moroccan origins. For those of you unfamiliar with Tajer, he is heralded as one of the co-founders of the essence of Parisien cool, Pigalle. His first collection, which launches October 31, is fully manufactured in Casablanca and full of bright and bold hues. The SS18 drop will be comprised of relaxed tailoring and terry tracksuits. The line will be “a cross between comfort and elegance.”
In 2010, Luanda held its first fashion week with a joint fashion business expo. The Fashion Week opened to rave reviews from the media, drawing new, positive attention to a city that was otherwise known internationally for its civil wars. Featured designers at the event included Nadir Tati, who was later chosen to show case his designs at Africa Fashion Week, New York.
Dar Es Salaam, Tanzania
Fashion designer Mustafa Hassanali first introduced Swahili Fashion Week — a platform for designers from Swahili-speaking countries to show case their masterpieces, market their art and meet potential clientele. Swahili fashion week also helps create jobs in the region, and promotes the “Made in East Africa” concept.
Photo Credit https://elizabethokoh.com/street-style-at-africa-fashion-week-london-2017/